Nowadays, the marketplace is over-saturated with products that are similar to yours. Therefore, you can’t stand out from a massive crowded marketplace to make you distinguished with others. The main question is that how you make yourself stand out from the rest of the competition? First instant thing that you need to execute is that to establish a loyal following. Imagine, if you’re one of those startup who is looking for establishing his presence in the opted niche, then you should confirm who your target market before releasing the product.
After making connection and turning the lead or prospect into a paying customer, comes toward the challenge; turning your one-time customers into a life-time customer. To survive in the tough competition is a bit tough, but not impossible, as a small business must establish a loyal customer base to enjoy the victory. One of the most prominent reasons why it’s vital to establish a brand loyalty among existing customers.
Find Your Advocates
Whatever you perform to increase the customer base – and it doesn’t matter how hard you try. In short, you won’t be capable of turning your every single customer into a customer for life, because some customers will approach, make a purchase, and then leave, while some customers will become regular customers, but do execute a small bit to benefit your brand. Please note, customers don’t intending to become advocates without any solid reason.
Firstly, they have to explore and then identify with and feel the affiliated with your brand. The post comprises a blend of tactics that will help you out in turning that potential brand advocates into real and active. Some of the following tactics can be employed with every customer, while some may only applicable who you consider have enough potential to become your advocates. Some tips to increase the advocacy are the following:
- Offer Awesome Customer Service
- Offer a Loyalty Program
- Ask for Feedback
- Drive Repeat Purchases
- Charge Your Loyalty Program with Artificial Advancement
- Offer a Referral Program
Offer Awesome Customer Service
If you’re trying to spread positive impact and sweet memories linked to your brand, then don’t avoid this vital point. Customer service is considering as the best tactic to force customers to visit your store just because of having gone well-treated and offered each and every information he needed. So you need to make it online or create a front-desk service to increase the customer satisfaction and try to give your brand a bit more human fell. The chances will grow of repeat purchases if the customer support specialists are easy to talk to customers, polite, and respectful, and if you’re lucky some customers will surely turned into a brand advocates.
To become a successful not only in attracting clients, but making then advocates, you have to take the following tips:
Develop Trust – To become trustworthy, you should need to become a bit personal when it approaches to your customer service. Your valuable customer will know within no time if a response to a complaint comes from a generic template, so try to be sincere while communicating with them.
Make a Strong Commitment – You need to spend an inordinate amount of time in building a brand loyalty.
Create Value – Before purchasing any product, a customer may ask himself “What’s special in it for me?” Answer is that, you should be clear to your customers and how your product will offer your customers benefits.
Ensure Customer Satisfaction – When you try to close the shop, sit for a while to see that the end user has had a great experience with your product. Undoubtedly, satisfied customers will visit your store again for more.
Offer a Loyalty Program
Does it make sense to figure out why Loyalty program work? If repeat businesses will let their customers to win a bonus or reward, then it makes sense to return to the same company, rather than switching to competitors. There’s no guarantee that a customer who joins a loyalty scheme will use it. Here are a few steps that you can take to boost your odds to know that your customers are loyal to your loyalty plan or not. However, there are three explicitly solid reasons that customers would love to be a part of loyalty programs, such as:
- Easy to use
- Easy to understand
- Offers a great discounts
Boost up Your Loyalty Program with Artificial Advancement
You might know that Stamps are the most popular form of loyalty program, in which customers are awarded with a stomp for each qualifying purchases. It means, if they collect a number of stamps, they become able to claim a reward of some kind.
Offer a Referral Program
You know, a referral scheme will help you in achieving two kinds of goals, such as:
- Obtain New Customers
- Turning Your Existing Customers into Advocates
What is Evangelism Marketing and how to turn your customers into evangelists?
Brand Evangelism is a word of marketing, where your customers recommend your products to others. In short, they will do the marketing of your product on your behalf. Ordinary people are less skeptical than other hard-core selling techniques. There are higher chances of turning people into a definite sale when you use a brand evangelism.
Build Brand Evangelists
You should that product evangelism will create a high ROI for your startup business, and on another side, it may be a shame if you don’t use it to enhance your profitable. We’ve compiled a list of tactics you need to do to make brand evangelists out of your regular customers.
Provide first-class Customer Service and take Customers feedback
After selling your products, it’s compulsory to take buyer feedback and use it to enhance your product. If one of your disappointed customers is happy with the provided service, then there is chance that he/she will be eager to spread the word across the area or world on how you brilliantly managed a complaint.
Compare Your Brands with Others
Do you know? Brand evangelists will become into passionate if your customers believe that you are the best as compared to other competitors. Use the same potential that you used when come up during the SWOT analysis to make you apart from the rest of the competition.
Make Interaction with Customers on Social Media
You should engage with your customers on different social platforms not for selling products, but to increase your approach to them and offer the best customer service. During the process, you can share the user-generated content – not for that it is cost-effective, but it makes your targeted audience feel appreciate.
Make Content Easy to Share
You would love to know about the content marketing as it is another effective tool you should want to use. It doesn’t matter whatever content’s form you are using – be it a blog post, an explainer video, an info graphic, or a white paper – just make it accessible and easy to understand to your target audience as they don’t hesitate while sharing the content.
Convert Your Employees into Brand Evangelists
Try to make sells from inside the store as you can turn your staff into believers, and let them feel empowered, because your employees are those who firstly contact to your customers. And as the brand evangelists, they will take your target and vision as their own and try their best to complete.
Don’t want to do too much hard work to grow your business, then why not try a loyalty app that will fulfill all of your needs and take care of your customers to ensure they will return again. eLoyaltyApp is specially designed for those who are fully serious to make a long term relationship with their customers.