You may have heard about loyalty apps and their benefits in modern businesses. How small businesses are implementing these techniques to maximize their profits. If you’re thinking to integrate one with your business too and don’t know what all the fuss is about, then you’ve come to the right place. This article will cover the basic concept of loyalty apps and rewards, how do these apps work, how do these apps help grow a business and how can I get a loyalty app for my business. Stick with me for a while and get all the answers to the questions buzzing in the back of your head.
Introduction – What is a Loyalty app?
Loyalty apps are smartphone apps which allow its user to interact with a business’s loyalty programs. And a loyalty program is an incentive provided by business owners that offers benefits to their frequent customers. Those benefits can be in the form of discounts, free products, rebates or any other promotions. In simple words, a loyalty program offers a discount on a current purchase or some points are added to your loyalty card that can be used for future purchases.
Now, the next question that pops up is that how do these loyalty apps work? There is no hard and fast rule that all loyalty programs follow. There are various loyalty app providers in the market offering different kinds of programs, but they all have one thing in common – business growth. Yes, that’s right, all loyalty apps aim to grow your business by not just reaching out to a vast number of people and also engaging them efficiently. In this guide, I will talk about a loyalty app known as eLoyalty app that is powered by Zoomotech. Let’s consider this app and see how it works, and how does it keep the customers engaged in your business and how does it help you to reach out to a new audience.
eLoyalty app – a brief introduction:
eLoyalty app is a loyalty app developed by Zoomotech whose sole purpose is to help grow businesses using loyalty programs. This app is available both on Andriod and ios. If you choose this app to be your go-to loyalty programs app, then you should know the features it provides:
- Have an app interface as per your requirements
- Keeps track of customers and study their behavior – CRM Management System
- Rewards system
- Free maintenance on a weekly basis
- Have your custom logo and business name on the app
- Referrals
- Different tier levels of members
- Special Rewards (e.g free vouchers on birthday).
How does one earn points in a loyalty app?
As mentioned earlier, it isn’t necessary that all loyalty programs distribute points on each sale. Some just offer a buy one get one free policy or a voucher. But this eLoyalty app has its own criterions. Let’s see how can customers earn points when they make a purchase.
- Register as a member – Rewarding new members right after they registered.
- Invite friends and family – Rewarding members for every referral they make.
- Make Payments – Rewarding members for every dollar and cent paid on your products and services.
- Friends Make Payment – Rewarding members for payment paid by their invited friends (MLM – more about this later).
- Login To App – Rewarding once a day when member login to the app.
- Login Consecutively – Rewarding extra points whenever member login to the app consecutively for 2 to 7 days.
All these points earning criterions are developed by keeping in mind the maximum engagement from the customers. Let’s say that you want to draw your customer’s attention daily to your business(new deals or latest promotions), won’t they be interesting to log in if they know they are going to be awarded points for that.
What is MLM?
The main feature of these loyalty apps is that they are MLM (Multi-level Marketing) based. What does it mean? In simple words, we can say that in this type of structure, one person(upline) refers to another person (downline) about the product, and they both get benefited from that. In the case of this app, it means when a person from an upper hierarchy invites his friend, he’ll be awarded points. And when the invited friend spends some money, both of them will be rewarded with points. It’s like a pyramid of customers.
How MLM systems keep your customers engage and increase leads
eLoyalty app brings the most important value to your business, i.e customer loyalty to your brand. Approximately, 84% of consumers say they’re more likely to stick with a brand that offers a loyalty program. If you’re thinking why people are more likely to stick with a business who offers a loyalty program, then think of it like this way; One brand is offering you points on every cent you spend and they acknowledge your presence to their business and the other one isn’t offering anything like that. Who would you prefer? Obviously, the first one who is offering you special discounts, great offers and free vouchers on your birthday.
Now, the next problem small business owners face these days is how to generate more leads. If you’re using eLoyalty then it’s pretty simple. When a user signs up, he gets points and then he sees all the benefits of getting more and more points and the special discounts on reaching the above tiers. It will compel him to spend more money and earn more points, so, yes, there’s your increase in leads. And one other great thing, the registered user will invite all his friends and family members to become the upline node knowing that he’ll be rewarded points even if a downline customer purchases something. Hence, this app will get you more leads as well as do your marketing automatically.
How can I get a Loyalty app for my business?
Seeing all the benefits that a loyalty app provides, no one can deny it’s importance. It is the backbone of small as well as the great established businesses in this digital era. If you’re thinking to turn your business strategy to a loyalty rewards program, you should contact here. Have your app designed with all your requirements and make a great online presence.